Deliver a Product to Market

Create or update a PRD to identify the users, the problem and the product

PRD is well-organized and includes:

• Background information about the industry or the problem
• Problem Statement
• Product Goals
• Key Features of your project
• Success Metrics
• Target Market

Estimate Size of Total Addressable Market and add it to the PRD

Market size is estimated based on publicly available data

Size calculation uses reasonable assumptions and is logical

Data sources and assumptions are documented

Identify and assess the size of competitors

At least two competitors are identified

Each competitor's size is estimated (users, sales or ideally both)

Sources for data are included and assumptions are documented

Determine acquisition channels

At least three channels are identified in the PRD At least two are not AppStore channels.

Each channel has:

• A description of the channel
• An explanation of why this channel was chosen

Provide guidance to the Marketing team

A Marketing Guide is linked in the PRD.

The Marketing guide includes:

• Key features of the product
• Benefits to users and consumers
• How to use the product
• Where users can find the product

Identify the optimal pricing strategy to meet the financial goal for the product

A Pricing section is added to the PRD including:

• The revenue goal
• An explanation of why this goal was set
• A pricing strategy to meet the revenue goal

Develop the Pre-Launch Checklist

The checklist is included in the PRD and includes all of the teams that you will need to interface with before launch

Each team has at least one discussion item specified

Anticipate and plan for risks

At least three risk factors are identified in the PRD

A mitigation plan is included for each risk factor

Provide a training plan for sales, customer support, and technical writers

A training guide for the Sales and Customer Support Teams is linked in the PRD and includes:

• Key features of the product
• Benefits to users and consumers
• How to use the product
• Where users can find the product

Create a user guide

User guide for users/customers is linked in the PRD and describes at least two of the product's key features and explains:

• How to access each feature
• How to use each feature

Create a test to determine if a new feature solves a problem identified from post-launch user feedback

The proposed solution and the test are included in the PRD

The test includes:

• A description of the proposed solution and an explanation of why it solves the problem
• Success metric for the test
• A description of the control and variant
• A hypothesis about what will happen

Write a launch email to the organization

A link to the email is included in the PRD.

The email includes:

• Background information about why the product was developed
• A description of the product and its key features
• Visual representations of launch data
• Next steps